Practical thinking on websites, search, AI and growth.
Plain-English guides for business owners: what's changing, what's worth doing, and how to do it.
AEO and GEO: How to Get Your Business Recommended by AI Search
More buyers now ask ChatGPT, Perplexity and Google's AI Overviews before they click anything. Here's how answer engines pick the businesses they mention, and what you can do this month to be one of them.
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5 Places AI Agents Actually Pay Off for Small Businesses
Skip the hype. These are the five jobs where AI agents reliably save time and win business for small teams, plus the places you should keep a human in charge.
Why Your CRM Isn't Working (and How to Fix It Without Switching)
If your team quietly went back to spreadsheets and sticky notes, the platform probably isn't the problem. Here's how to diagnose a failing CRM and turn it into something people actually open.
What a High-Converting Service Business Website Needs
A beautiful website that doesn't produce enquiries is an expensive brochure. Here's the checklist we use to make service business sites that actually bring in work.